"From time to time, we do India-specific innovations through products and benefits. Our studies showed that Indian women want a blemish-free skin," says Richa Singh, marketing manager, Garnier India.
"Taking forward the brand's journey towards a more inclusive vision of beauty, the company will stop using the word 'Fair' in the brand name 'Fair & Lovely'. The new name is awaiting regulatory approvals and we expect to change the name in the next few months," Hindustan Unilever Ltd (HUL) said in a statement. As part of the rebranding, the company will also be announcing the new name for the 'Fair & Lovely' Foundation, set up in 2003 to offer scholarships to women to help them pursue their education.
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
'When I saw Sridevi in Lamhe, I decided I wanted to be an actress.' Meet 3AM actress Anindita Nayar.
It would be wrong to blame only Bollywood or the fairness cream industry, or the masses that cater to both, because clearly, all of us encourage this lust for whiteness that films and companies only cash in on.
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